An Appointment with Self. Join 10 founders building and launching real products from idea to shelf — in real time, alongside me, with AI-powered speed and hands-on mentorship.
You've thought about the product. Dreamed about it. Maybe even written it down. But you haven't launched it. AI tools have democratized product creation, the market is hungry for real, honest innovation, and small cohorts mean the guidance is actually personal — not another course gathering dust.
A 90-day system that takes your product from a thought in your head to something real, branded, and in the hands of paying customers.
An AI-powered tech stack that accelerates product development up to 1,000× faster — from research to prototyping to launch assets.
Weekly live classes plus direct, hands-on guidance from Ike to refine your product, your positioning, and your plan.
Your entire launch journey — ideation, prototyping, launch — captured on camera by a professional film crew.
Nine other founders building alongside you. Peer support, shared wins and pivots, and real accountability.
Watch Ike build the next Vernacula product line in real time and learn from every single decision he makes.
Leave with a live product, a completion badge, and a spot presenting your launch to our network.
I'll share my process with you — sketching, sampling, sourcing, pricing, packaging — the real, unfiltered version of building a product, not the highlight reel.
Weekly live calls and interactive masterclasses on strategy, branding, and growth. I walk the path with you and show you your product — not just tell you about it.
Ideation, prototyping, launch — every milestone experienced on camera, in your own documentary film.
Accelerate your product build up to 1,000× faster with AI insights — from market research to packaging concepts to sales copy.
A proven roadmap transforming your concept into a market-ready product in 90 days.
Plus 1:1 monthly mentorship to refine your vision and tactics.
Worksheets, product strategy docs, and launch assets you can use immediately.
Peer support, collaborative learning, and unwavering accountability.
Walk away with a fully built, branded, and live product — not just a plan.
Earn a badge of completion and present your success to our network.
All 10 selected fellows are automatically inducted into MAC's Founding 50 — a lasting network, not just a 90-day program.
Four phases, twelve weeks, one market-ready product.
Ike built G-Delite, a clean-label African breakfast and snack brand, from a single memory of a meal that saved him while stranded in The Gambia. In its first 12 months, G-Delite grew into 4 product lines, 20 SKUs, and roughly ₦5M in direct-to-consumer revenue — before a single formal supermarket listing.
"Customers don't buy what is technically best. They buy what is easiest to understand, enjoy, and integrate into their lifestyles."
This is the inaugural cohort — the first-ever group to go through Launch Date. Ten pioneers, transforming ideas into products, building a network of founders who launched together.
We keep it tight. You get deep, personalized support — not a crowded classroom. Ten seats, full stop.
A single fellowship fee, split into manageable installments — and you only pay once you've been accepted.
Applications close August 25 · Journey starts September 1
Discovery & Selection call — 45 minutes with the team.
Complete the pre-assessment and receive your acceptance.
Pay your first installment only after you're accepted.
Journey begins September 1 — Day 1 of your 90 days.
You need a genuine idea you want to build — it doesn't need to be fully formed. Week 1 is literally an "Idea Audit" designed to clarify and stress-test what you're bringing in.
You only pay the fellowship fee after you pass the pre-assessment test and are accepted into the cohort. The fee is then payable in 3 installments.
That's exactly who this is for — professionals and creatives who want a structured, mentored path to finally ship something, rather than keep planning.
It's offered to every fellow as part of the experience, with an option for the level of documentary coverage of your launch journey.
You'll have a certification, a showcase presentation to our network, and — most importantly — a real product either launched or in early market, plus lifetime access to the private fellowship community.
Only 10 seats, ever, in this inaugural cohort. Applications close August 25 — and the earlybird discount disappears July 30.
Book Your Discovery & Selection Call